In February 2012 AWDC will set up a pavilion at the Hong Kong International Jewellery Show organized by the Hong Kong Trade Development Council. With 30.000 professional visitors, this fair is one of the most important trade platforms for the Chinese market. The 2011 show featured more than 2,650 exhibitors from 44 countries and regions. They include representatives of a total of 24 group pavilions. These pavilions, representing various countries & regions as well as industry associations, are one of the strong features of the show attracting many visitors.

In 2011 the Antwerp Diamond Pavilion (ADP) counted 67 exhibitors and a total surface of over 700 m². AWDC has an excellent reputation in China which, combined with the strategic location of the pavilion, definitely gives the Antwerp diamond companies a head start on the competition.