India represents one of the fastest growing economies worldwide, with a booming diamond market. The gemstone and diamond sector represents more than 80% of the total Flemish export to India. In 2008, after increasing demand from the Antwerp diamond companies, AWDC set up a pavilion at the India International Jewellery Show (IIJS) for the first time. In 2010 AWDC set up an Antwerp Diamond Pavilion of 14 exhibitors with a size of around 200m². AWDC organizes also meetings with diamond related publications such as The New Jeweller and Diamond World to promote Antwerp as world diamond centre. The IIJS is organized by The Gem & Jewellery Export Promotion Council in Mumbai.