JCK Las Vegas, organised by JCK Events / Reed Exhibitions is the biggest trade fair of the USA. 16.000 buyers from around the world attend the fair and almost 40% of them only visits JCK Las Vegas. The United States represents the world’s largest consumer market of polished diamonds.

In 2012 the fair will take place at Mandalay Bay, which will result in better customer service, increased networking opportunities and even more efficient ways to do business.

AWDC collaborates with Flanders Investment & Trade to increase the chances of success at JCK Las Vegas. In 2011 AWDC set up a group pavilion of 2900 ft² and a total of 21 participating Antwerp diamond companies.