Tips for your business during a crisis
- Know your company through and through. Get involved with the internal operations, and external contacts, and evaluate your staff. Know all operational details.
- Do not be tempted to lower your prices or to choose a more sober presentation of your products. In retrospect, it will be much more difficult to repair your image. Keep the quality and image of your product at a high level at all times.
- Consider the liquidity of your company as if it were your own. Stick to monthly budgets and review them on a monthly basis. Adjust if necessary.
