ADC Online | 21 October
WED 22 OCT
12:30 - 13:30 CET
African Diamond Conference Digital | Leading the Future by creating Shared Value
In the second African Diamond Concerence webinar, professors Rudy Moenaert, Henry Robben and Michael Antioco, experts in marketing strategy, present the results of their study on how producing countries can better position diamonds by creating shared value.
Leading the Future by creating Shared Value | Prof. Rudy Moenaert (TIAS), Prof. Henry Robben, Prof. Michael Antioco
Prof. Rudy Moenaert (1961) is full professor of strategic marketing at TIAS School for Business and Society. His business research and executive teaching focus on marketing strategy, business development and innovation management. Rudy Moenaert advises B2B and service companies on their marketing strategies, and has won the TIAS best teacher award a record four times. Having published in top journals such as the 'Journal of Product Innovation Management' and 'Management Science', he has also also authored or (co-authored) 'Marketing met Ballen' (2016), 'De pijn van het ondernemen' (2012), and ‘Marketing Strategy & Organization’ (2011).
Prof.dr. Henry Robben (1960) is a professor of marketing at Nyenrode Business Universiteit in The Netherlands. His research on marketing strategy and innovation management has been published in journals such as the 'Journal of Product Innovation Management' and 'Strategy & Leadership.' He has co-authored 'Marketing Strategy and Organization' (2011) and 'Marketing met Ballen' (2016). He consults businesses on strategic decision processes and is a happy recipient of research and teaching awards.
Michael Antioco (1978) is professor in marketing and head of the marketing department at EDHEC Business School (France). The broad area of his research is customer understanding with a focus on formulating practical recommendations for decision-making, product innovation and marketing communications. He mainly carries out his research in the high-tech and luxury sectors. His work has been published in the Journal of Product Innovation Management, the Journal of the Academy of Marketing Science, the Journal of Business Ethics and Decision Support Systems.