According to Bain & Company’s sixth annual report on the global diamond jewelry market, Millennials could give a further boost to industry sales, if the industry finds a way to reach them effectively.
The global diamond industry performed moderately well in 2015, led by diamond jewelry retail sales, which grew 3 percent at constant exchange rates. However, currency depreciation last year, as well as slower demand in China, contributed to a decline in global revenue of about 2 percent in U.S. dollar terms. Similarly, in the midstream, U.S. dollar revenues dipped by 2 percent and rough diamond sales fell nearly a quarter (24 percent). That decline was the result of reduced purchasing volumes in the cutting and polishing sector and the release of about $5 billion of their inventories into the downstream markets. These are the findings in the sixth annual report on the global diamond jewelry market, prepared by the Antwerp World Diamond Centre (AWDC) and Bain & Company.