City of Antwerp requests concept study new quality label

On February 5th, a first meeting regarding a possible concept study about a new quality label for diamond jewelers took place. AWDC, the city of Antwerp and several jewelers discussed the possibilities.

The city of Antwerp commissioned  AWDC to initiate a new study that investigates the possibility and creation of a new diamond quality label. This will protect the consumer and increases Antwerp’s position as diamond city. A similar initiative was proposed in the Antwerp Diamond Masterplan – Project 2020 by AWDC. That is why AWDC considers this study to be an excellent opportunity to promote the so called ‘fifth C’ (Compliance, Confidence).