Close filters

African Diamond Conference - Online

Earlier this year, we had to make the difficult decision to postpone the second edition of the African Diamond Conference. However, even though we can’t meet each other in person, it's important to stay connected and exchange knowledge, through our African Diamond Conference: Webinar Series. Over the course of three online seminars hosted by industry leaders, you'll get insights on the state of affairs of the synthetic diamond market, polished market and consumer trends, how producing countries can position diamonds by creating shared value, and the importance of narrative-based marketing for diamond producers.

Scroll down to find the recordings of previous webinars and links to the presentation files!



12:30 - 13:30 CET

African Diamond Conference Digital | State of the Market



12:30 - 13:30 CET

African Diamond Conference Digital | Leading the Future by creating Shared Value



12:30 - 13:30 CET

African Diamond Conference Digital | Telling the Real Diamond Story

Closing Statement by Hon. Minister of Mines of Namibia & Chair of the African Diamond Producers Association Hon. Tom Alweendo

Register here

Watch the Video's

WED 14 OCT | African Diamond Conference Digital | State of the Market

African Diamond Conference - Webinar 1 - State of the Market from DiamondsLoveAntwerp on Vimeo.

Download the ADC Presentation - Synthetic Diamonds - Didier Backaert Oct 14 2020 - Conclusion here

Download the ADC Presentation - Polished Market - Edahn Golan Oct 14 2020 here

WED 21 OCT | African Diamond Conference Digital | Leading the Future by creating Shared Value

Download the presentation here

The brandbook will be available shortly!



Our Speakers


Didier Backaert

Mr. Backaert has been in the diamond industry for over 15 years, after having gained experience as a cross-industry CRM consultant at Cap Gemini. Mr Backaert in his current position for Bonas Group is advising some prominent diamond companies in multiple fields such as CSR, marketing and business development. In addition, he has been monitoring the synthetic diamond landscape for over 4 years now and has been active in multiple assignments commissioned by some leading associations in the diamond industry.  Mr Backaert has also been an active member of the Responsible Jewellery Council since 2005 and was appointed as a Director in the company in 2015.

Edahn Golan

Edahn Golan is a veteran of the diamond industry, researching and writing about it since 2001. He specializes in a wide range of topics relating to this unique industry, including the way it operates, wholesale and retail polished diamond prices, the rough diamond sector of the diamond pipeline and investment in diamonds.

Rudy Moenaert

Prof. Rudy Moenaert (1961) is full professor of strategic marketing at TIAS School for Business and Society. His business research and executive teaching focus on marketing strategy, business development and innovation management.  Rudy Moenaert advises B2B and service companies on their marketing strategies, and has won the TIAS best teacher award a record four times. Having published in top journals such as the 'Journal of Product Innovation Management' and 'Management Science', he has also also authored or (co-authored) 'Marketing met Ballen' (2016), 'De pijn van het ondernemen' (2012), and ‘Marketing Strategy & Organization’ (2011). 

Henry Robben

Prof.dr. Henry Robben (1960) is a professor of marketing at Nyenrode Business Universiteit in The Netherlands. His research on marketing strategy and innovation management has been published in journals such as the 'Journal of Product Innovation Management' and 'Strategy & Leadership.' He has co-authored 'Marketing Strategy and Organization' (2011) and 'Marketing met Ballen' (2016). He consults businesses on strategic decision processes and is a happy recipient of research and teaching awards. 

Michael Antioco

Michael Antioco (1978) is professor in marketing and head of the marketing department at EDHEC Business School (France). The broad area of his research is customer understanding with a focus on formulating practical recommendations for decision-making, product innovation and marketing communications. He mainly carries out his research in the high-tech and luxury sectors. His work has been published in the Journal of Product Innovation Management, the Journal of the Academy of Marketing Science, the Journal of Business Ethics and Decision Support Systems.

Raluca Anghel

Based in London, Raluca Anghel is responsible for the NDC’s global external engagement and public affairs, and also leads on communication and marketing in Europe.

Previously, Raluca worked in Brussels for 11 years where she coordinated Microsoft’s European storytelling agenda and then moved to the European Parliament to lead PR campaigns and develop policy in areas such as social affairs, SME growth, and technology. Her most recent role before NDC was Spokesperson for the Romanian Presidency of the EU Council. Raluca is a dynamic communicator with a strong collaborative style and a passion for sustainability!


View attachments