In the morning of May 7th, diamond renowned industry analyst Edahn Golan gave a presentation on the state of the diamond (jewelry) market worldwide at the Antwerp Diamond Bourse.
Edahn highlighted that, despite ongoing market challenges, there are also several positive developments for the natural diamond industry. According to Edahn, demand for natural diamond jewelry in the US, the industry’s largest consumer market, continues to improve in terms of revenue, with consumers spending significantly more per purchase than in previous years. Average retail prices for natural diamond jewelry have risen steadily, reflecting continued demand for higher-value pieces and a broader trend toward premiumisation.
The strongest performance was seen in the $2,500–$5,000 segment, which outperformed the rest of the market, while consumers purchasing higher-end natural diamond jewelry were also shown to buy more frequently. Europe remained stable and resilient, India continued to benefit from strong bridal demand, and markets such as Japan and the Middle East helped offset weaker demand in China.
Another encouraging takeaway was that natural diamonds continue to retain their positioning within the premium and emotional luxury space. While lab-grown diamonds are increasingly competing at lower price points, the presentation suggested that natural diamonds continue to resonate most strongly with consumers seeking rarity, long-term value and emotional significance, provided the industry continues investing in effective storytelling and marketing.
