At the start of the last month of 2025, we welcomed the Antwerp city guides for an in-depth update on the latest developments in both the Antwerp and international diamond industry. As true ambassadors, they shape how thousands of visitors experience our diamond district, which is why keeping them well-informed is key.
After a presentation and lively Q&A, we unveiled a long-awaited addition that will make their tours more visually engaging: a brand-new banner illustrating and explaining the full diamond supply chain, from mine to finger.
Since most of what tourists can see from the outside are just the facades of buildings, the guides wished for a clear visual to help visitors truly understand how the diamond industry works behind those walls.
We’re proud to support the city guides with accurate information and new tools like this banner, helping them tell Antwerp’s diamond story with even more clarity and impact.
