Now You See Me 3: Antwerp Diamonds Take Center Stage

In November, we were thrilled to partner with BELGA, the Belgian distributor of Now You See Me 3, to support several of their promotional activities for the new film.  

The Now You See Me movies follow a group of illusionists who dazzle audiences with spectacular tricks, and outsmart the corrupt while doing so. In the third installment of the series, their story takes them to Antwerp and a daring heist involving “the largest diamond in the world.”  

Given the Antwerp setting and diamond-inspired plot, AWDC joined in the fun by putting together a diamond giveaway during the premiere, a radio interview and contest to win a diamond on Qmusic, and even giving two Belgian content creators, Monanotlisa and Mister Krul, an exclusive behind-the-scenes look at the real natural diamond industry in Antwerp.  

Through these collaborations, we’ve had the opportunity to open up the Antwerp diamond world to a wider audience, people who may have never seen, touched, or even thought about natural diamonds before. Just remember that a movie is not real life and that a lot of it is still exaggerated.